SBI General wins at the India Insurance Awards 2015

Times of India
Publication Date: 
26 June, 2015

SBI General Insurance won the “Marketing Initiative of the Year” title at the 5th edition of the India Insurance Awards 2015. The awards organized by Fintelekt recognize and honour the achievements of insurance companies in India that have met measurable and tangible business objectives. The Marketing Initiative of the year award was awarded to SBI General for promoting health insurance to the underpenetrated regions in India. The award acknowledged the innovative mass media campaign deployed by the company to increase health insurance awareness in the hinterland of the Country.
The campaign was launched by SBI General Insurance to create awareness and drive sales of the company’s Health Insurance products mainly through the Bancassurance channel. The key objective was to create demand for Health insurance and not harvest existing insured, using the Television, Digital & Outdoor mediums. The campaign was judged for its creativity, its ability and clarity in delivering key messages to its stakeholders and how the campaign measured up to specific targets set by the company. The campaign’s overall design and success in meeting its objectives made it a winner.